/* ============================================
   ZYNC DIGITAL — Campaign Landing Pages
   Brand palette: monochrome + warm yellow accent
   ============================================ */

:root {
  --bg: #ffffff;
  --bg-alt: #f7f7f5;
  --bg-dark: #0a0a0a;
  --ink: #0a0a0a;
  --ink-mute: #4a4a4a;
  --ink-soft: #6e6e6e;
  --line: #e6e6e3;
  --accent: #FBE266;       /* warm yellow — sampled from live site rendering */
  --accent-ink: #0a0a0a;
  --max: 1200px;
  --gutter: clamp(1.25rem, 4vw, 2.5rem);
  --radius: 6px;
  --ease: cubic-bezier(.22,1,.36,1);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: "DM Sans", "Helvetica Neue", Arial, sans-serif;
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img, svg { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }

h1, h2, h3, h4 {
  font-family: "Outfit", "Helvetica Neue", Arial, sans-serif;
  font-weight: 700;
  line-height: 1.1;
  letter-spacing: -0.02em;
  margin: 0 0 0.5em;
  color: var(--ink);
}
h1 { font-size: clamp(2.5rem, 6vw, 4.5rem); }
h2 { font-size: clamp(1.875rem, 4vw, 2.875rem); letter-spacing: -0.025em; }
h3 { font-size: clamp(1.25rem, 2vw, 1.5rem); letter-spacing: -0.015em; }
p  { margin: 0 0 1em; }

em { font-style: italic; }
strong { font-weight: 700; }

.container {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gutter);
}

/* ----- Buttons ----- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  padding: 0.95rem 1.6rem;
  font-family: "Outfit", sans-serif;
  font-weight: 600;
  font-size: 0.95rem;
  letter-spacing: 0.01em;
  border-radius: 999px;
  border: 1.5px solid transparent;
  cursor: pointer;
  transition: transform .15s var(--ease), background-color .2s var(--ease), color .2s var(--ease), border-color .2s var(--ease);
  white-space: nowrap;
}
.btn:active { transform: translateY(1px); }
.btn-primary {
  background: var(--accent);
  color: var(--accent-ink);
  border-color: var(--accent);
}
.btn-primary:hover { background: var(--ink); color: #fff; border-color: var(--ink); }
.btn-ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}
.btn-ghost:hover { background: var(--ink); color: #fff; }
.btn-dark {
  background: var(--ink);
  color: #fff;
  border-color: var(--ink);
}
.btn-dark:hover { background: var(--accent); color: var(--ink); border-color: var(--accent); }

.arrow-icon { width: 1em; height: 1em; flex-shrink: 0; }

/* ----- Header ----- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255,255,255,.92);
  backdrop-filter: saturate(140%) blur(10px);
  -webkit-backdrop-filter: saturate(140%) blur(10px);
  border-bottom: 1px solid var(--line);
}
.site-header .container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-top: 0.85rem;
  padding-bottom: 0.85rem;
}
.logo { display: flex; align-items: center; gap: 0.6rem; }
.logo img { width: 38px; height: 38px; border-radius: 50%; }
.logo span {
  font-family: "Outfit", sans-serif;
  font-weight: 600;
  font-size: 1.05rem;
  letter-spacing: -0.01em;
}
.header-cta { font-size: 0.875rem; padding: 0.65rem 1.15rem; }

/* ----- Hero ----- */
.hero {
  position: relative;
  padding: clamp(2.5rem, 6vw, 4.5rem) 0 clamp(3rem, 7vw, 5rem);
  overflow: hidden;
}
.hero-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-family: "DM Sans", sans-serif;
  font-size: 0.85rem;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-mute);
  margin-bottom: 1.5rem;
}
.hero-eyebrow::before {
  content: "";
  width: 32px;
  height: 1.5px;
  background: var(--ink);
}
.hero h1 { max-width: 18ch; }
.hero h1 .accent {
  background: linear-gradient(180deg, transparent 60%, var(--accent) 60%, var(--accent) 95%, transparent 95%);
  padding: 0 0.05em;
}
.hero-sub {
  max-width: 52ch;
  font-size: clamp(1.1rem, 1.6vw, 1.25rem);
  color: var(--ink-mute);
  margin: 1.5rem 0 2.5rem;
  line-height: 1.55;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 0.75rem; align-items: center; }
.hero-meta {
  margin-top: 2.5rem;
  display: flex;
  gap: 2.5rem;
  flex-wrap: wrap;
  font-size: 0.9rem;
  color: var(--ink-soft);
}
.hero-meta strong { display: block; font-family: "Outfit"; font-size: 1.5rem; color: var(--ink); margin-bottom: 0.1em; letter-spacing: -0.02em; }

.hero-decor {
  position: absolute;
  top: 8%;
  right: -3%;
  width: clamp(180px, 28vw, 360px);
  opacity: 0.08;
  pointer-events: none;
  transform: rotate(-12deg);
}

/* ----- Sections ----- */
section { padding: clamp(3.5rem, 7vw, 6rem) 0; }
.section-tight { padding: clamp(2.5rem, 5vw, 4rem) 0; }
.section-dark { background: var(--bg-dark); color: #fff; }
.section-dark h1, .section-dark h2, .section-dark h3 { color: #fff; }
.section-alt { background: var(--bg-alt); }

.section-head { max-width: 720px; margin-bottom: 3rem; }
.section-head .eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin-bottom: 1rem;
}
.section-dark .eyebrow { color: rgba(255,255,255,.7); }
.section-head .eyebrow::before {
  content: "";
  width: 24px;
  height: 1.5px;
  background: currentColor;
}

/* ----- Specialism block ----- */
.specialism { padding: clamp(3rem, 6vw, 5rem) 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.specialism .grid { display: grid; grid-template-columns: 1fr 1.6fr; gap: clamp(2rem, 5vw, 4rem); align-items: start; }
.specialism h2 { max-width: 14ch; }
.specialism .lead { font-size: 1.2rem; color: var(--ink-mute); line-height: 1.6; margin-bottom: 1.5rem; }
.specialism ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 0.75rem; }
.specialism li {
  position: relative;
  padding-left: 1.75rem;
  font-size: 1.05rem;
  color: var(--ink);
}
.specialism li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 14px;
  height: 2px;
  background: var(--accent);
}
@media (max-width: 760px) { .specialism .grid { grid-template-columns: 1fr; } }

/* ----- Services grid ----- */
.services { background: var(--bg-alt); }
.services-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(280px, 1fr));
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
}
.service {
  background: #fff;
  padding: 2rem 1.75rem;
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
  transition: background-color .2s var(--ease);
}
.service:hover { background: #fafaf8; }
.service-icon { width: 32px; height: 32px; margin-bottom: 0.75rem; color: var(--ink); }
.service h3 { margin: 0; }
.service p { color: var(--ink-mute); font-size: 0.97rem; line-height: 1.55; margin: 0; }

/* ----- Logo strip ----- */
.logos {
  background: #fff;
  padding: clamp(2rem, 4vw, 3rem) 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.logos .label {
  text-align: center;
  font-size: 0.8rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin-bottom: 1.5rem;
}
.logos-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: clamp(2rem, 5vw, 4rem);
  filter: grayscale(1);
  opacity: 0.7;
}
.logos-row .logo-item {
  font-family: "Outfit", sans-serif;
  font-weight: 600;
  font-size: 1.1rem;
  letter-spacing: -0.01em;
  padding: 0.25rem 0.75rem;
  border: 1px dashed var(--ink-soft);
  border-radius: 4px;
  color: var(--ink-soft);
}

/* ----- Case studies ----- */
.cases-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(330px, 1fr));
  gap: 1.5rem;
}
.case {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 2rem;
  display: flex;
  flex-direction: column;
  transition: transform .2s var(--ease), box-shadow .2s var(--ease);
}
.case:hover { transform: translateY(-3px); box-shadow: 0 12px 32px -16px rgba(0,0,0,.18); }
.case-meta {
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin-bottom: 1rem;
}
.case-meta .tag {
  background: var(--ink);
  color: #fff;
  padding: 0.3rem 0.7rem;
  border-radius: 3px;
  letter-spacing: 0.05em;
}
.case h3 { margin-bottom: 0.75rem; }
.case .stat {
  font-family: "Outfit", sans-serif;
  font-weight: 700;
  font-size: clamp(2.5rem, 5vw, 3.5rem);
  letter-spacing: -0.03em;
  line-height: 1;
  margin: 1rem 0;
  color: var(--ink);
  position: relative;
  display: inline-block;
}
.case .stat::after {
  content: "";
  position: absolute;
  left: -4px;
  right: -4px;
  bottom: 6%;
  height: 35%;
  background: var(--accent);
  z-index: -1;
  opacity: 0.85;
}
.case p { color: var(--ink-mute); margin: 0 0 1.25rem; flex-grow: 1; }
.case-quote {
  font-style: italic;
  border-left: 2px solid var(--accent);
  padding: 0.25rem 0 0.25rem 1rem;
  color: var(--ink);
  margin-top: auto;
  font-size: 0.95rem;
}
.case-quote cite { display: block; font-style: normal; font-size: 0.8rem; color: var(--ink-soft); margin-top: 0.5rem; }

/* ----- Testimonials ----- */
.testimonial {
  max-width: 820px;
  margin: 0 auto;
  text-align: center;
  font-family: "Outfit", sans-serif;
  font-weight: 400;
  font-size: clamp(1.4rem, 2.4vw, 1.875rem);
  line-height: 1.4;
  letter-spacing: -0.015em;
}
.testimonial::before {
  content: "“";
  display: block;
  font-size: 4rem;
  line-height: 0.5;
  margin-bottom: 1.25rem;
  color: var(--accent);
  font-family: "Outfit", sans-serif;
}
.testimonial cite { display: block; font-style: normal; font-size: 0.95rem; font-family: "DM Sans"; color: var(--ink-soft); margin-top: 1.5rem; letter-spacing: 0; }

/* ----- Lead magnet ----- */
.magnet { padding: clamp(3rem, 6vw, 5rem) 0; }
.magnet .grid { display: grid; grid-template-columns: 1.2fr 1fr; gap: 3rem; align-items: center; }
.magnet h2 { margin-bottom: 1rem; }
.magnet p { color: var(--ink-mute); font-size: 1.1rem; margin-bottom: 1.5rem; }
.magnet-card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 2rem;
  position: relative;
  overflow: hidden;
}
.magnet-card::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(135deg, var(--accent) 0%, transparent 60%);
  opacity: 0.18;
  pointer-events: none;
}
.magnet-card .label {
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin-bottom: 0.5rem;
}
.magnet-card h3 { margin-bottom: 0.5rem; }
.magnet-card p { font-size: 0.97rem; margin-bottom: 1.5rem; }
@media (max-width: 760px) { .magnet .grid { grid-template-columns: 1fr; } }

/* ----- Final CTA / Contact ----- */
.cta {
  background: var(--ink);
  color: #fff;
  padding: clamp(4rem, 9vw, 7rem) 0;
  position: relative;
  overflow: hidden;
}
.cta h2 { color: #fff; max-width: 16ch; }
.cta h2 .accent {
  background: linear-gradient(180deg, transparent 60%, var(--accent) 60%, var(--accent) 95%, transparent 95%);
  color: var(--ink);
  padding: 0 0.05em;
}
.cta-lead { color: rgba(255,255,255,.7); font-size: 1.15rem; max-width: 50ch; margin: 1rem 0 2.5rem; }

.contact-form {
  background: #fff;
  color: var(--ink);
  border-radius: var(--radius);
  padding: clamp(1.75rem, 3vw, 2.5rem);
  display: grid;
  gap: 1.1rem;
  max-width: 560px;
}
.contact-form label { font-size: 0.85rem; font-weight: 600; color: var(--ink); display: block; margin-bottom: 0.4rem; }
.contact-form input, .contact-form select, .contact-form textarea {
  width: 100%;
  padding: 0.85rem 1rem;
  border: 1.5px solid var(--line);
  border-radius: 4px;
  font: inherit;
  background: #fff;
  color: var(--ink);
  transition: border-color .15s var(--ease);
}
.contact-form input:focus, .contact-form select:focus, .contact-form textarea:focus {
  outline: none;
  border-color: var(--ink);
}
.contact-form textarea { min-height: 110px; resize: vertical; }
.consent { display: flex; align-items: flex-start; gap: 0.6rem; font-size: 0.85rem; color: var(--ink-mute); }
.consent input { width: auto; }
.consent a { text-decoration: underline; }

.cta-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(2rem, 5vw, 5rem);
  align-items: start;
}
@media (max-width: 880px) { .cta-grid { grid-template-columns: 1fr; } }

.cta-decor {
  position: absolute;
  bottom: -40px;
  left: -40px;
  width: 280px;
  opacity: 0.08;
  pointer-events: none;
  transform: rotate(15deg);
}

/* ----- Footer ----- */
.site-footer {
  padding: 2.5rem 0;
  border-top: 1px solid var(--line);
  font-size: 0.88rem;
  color: var(--ink-soft);
}
.site-footer .container {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
}
.site-footer a { color: var(--ink-mute); }
.site-footer a:hover { color: var(--ink); text-decoration: underline; }
.site-footer nav { display: flex; gap: 1.5rem; flex-wrap: wrap; }

/* ----- Index / chooser page ----- */
.chooser { min-height: 100vh; display: flex; align-items: center; justify-content: center; padding: 3rem var(--gutter); }
.chooser-inner { text-align: center; max-width: 720px; }
.chooser h1 { margin-bottom: 1rem; }
.chooser p { color: var(--ink-mute); font-size: 1.15rem; max-width: 50ch; margin: 0 auto 2.5rem; }
.chooser-cards { display: grid; grid-template-columns: 1fr 1fr; gap: 1.5rem; }
.chooser-card {
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  text-align: left;
  padding: 2.25rem;
  background: var(--bg-alt);
  border: 1.5px solid var(--line);
  border-radius: var(--radius);
  transition: transform .2s var(--ease), border-color .2s var(--ease), background-color .2s var(--ease);
}
.chooser-card:hover { transform: translateY(-4px); border-color: var(--ink); background: #fff; }
.chooser-card h2 { font-size: 1.5rem; margin: 0; }
.chooser-card p { font-size: 0.95rem; color: var(--ink-mute); margin: 0; }
.chooser-card .arrow { font-family: "Outfit"; font-weight: 600; font-size: 1rem; margin-top: 0.5rem; display: inline-flex; align-items: center; gap: 0.4rem; }
@media (max-width: 640px) { .chooser-cards { grid-template-columns: 1fr; } }

/* ----- Cookie banner ----- */
.cookie-banner {
  position: fixed;
  bottom: 1rem;
  right: 1rem;
  left: auto;
  max-width: 380px;
  background: #fff;
  border: 1px solid var(--ink);
  border-radius: var(--radius);
  padding: 1.25rem 1.5rem;
  box-shadow: 0 8px 32px rgba(0,0,0,.12);
  z-index: 1000;
  transform: translateY(150%);
  transition: transform .35s var(--ease);
  font-size: 0.9rem;
}
@media (max-width: 480px) {
  .cookie-banner { left: 1rem; right: 1rem; max-width: none; }
}
.cookie-banner.visible { transform: translateY(0); }
.cookie-banner p { margin: 0 0 0.85rem; color: var(--ink-mute); }
.cookie-banner .actions { display: flex; gap: 0.5rem; }
.cookie-banner button { font-size: 0.85rem; padding: 0.55rem 1rem; }

/* ----- Reveal animations on scroll ----- */
.reveal { opacity: 0; transform: translateY(20px); transition: opacity .6s var(--ease), transform .6s var(--ease); }
.reveal.in { opacity: 1; transform: translateY(0); }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* ----- Utility ----- */
.skip { position: absolute; left: -9999px; }
.skip:focus { left: 1rem; top: 1rem; padding: 0.5rem 1rem; background: var(--ink); color: #fff; z-index: 200; border-radius: 4px; }


/* ============================================
   LEAD-GEN v2 — search-campaign landing page
   Form-dominant, above-fold, branded background
   ============================================ */

body.leadgen {
  background: var(--accent);
  min-height: 100vh;
  position: relative;
  overflow-x: hidden;
}

/* Hand-drawn outline brand accents — match the live site's illustration style */
body.leadgen::before {
  content: "";
  position: absolute;
  pointer-events: none;
  background-repeat: no-repeat;
  background-size: contain;
  z-index: 0;
}
/* Top-right: target with cursor (paid ads icon vibe) */
body.leadgen::before {
  top: 30px;
  right: -90px;
  width: 220px;
  height: 220px;
  opacity: 0.45;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 200 200' fill='none' stroke='%231a1a1a' stroke-width='2.6' stroke-linecap='round' stroke-linejoin='round'><circle cx='100' cy='100' r='52'/><circle cx='100' cy='100' r='32'/><circle cx='100' cy='100' r='12' fill='%231a1a1a'/><path d='M100 30 L100 48 M100 152 L100 170 M30 100 L48 100 M152 100 L170 100'/><path d='M118 118 L155 175 L 145 165 L 162 178 L 148 162 L 168 168 Z' fill='%231a1a1a' stroke='%231a1a1a'/></svg>");
  transform: rotate(-8deg);
}
@media (max-width: 920px) {
  body.leadgen::before { width: 140px; height: 140px; top: 50px; right: -20px; opacity: 0.4; }
}

/* Header on yellow — clean, not heavy */
body.leadgen .site-header {
  background: transparent;
  backdrop-filter: none;
  -webkit-backdrop-filter: none;
  border-bottom: none;
  position: relative;
  z-index: 2;
}
body.leadgen .site-header .container { padding-top: 1.25rem; padding-bottom: 0.75rem; }
body.leadgen .header-cta {
  background: transparent;
  color: var(--ink);
  border: 1.5px solid rgba(0,0,0,0.18);
}
body.leadgen .header-cta:hover { background: var(--ink); color: var(--accent); border-color: var(--ink); }

/* HERO — above the fold, form left, pitch right */
.lg-hero {
  padding: clamp(0.5rem, 1.5vw, 1.25rem) 0 clamp(2rem, 4vw, 3rem);
  position: relative;
  z-index: 2;
}
.lg-hero .container {
  display: grid;
  grid-template-columns: minmax(420px, 520px) minmax(0, 1fr);
  gap: clamp(2rem, 5vw, 5rem);
  align-items: stretch;
  max-width: 1200px;
}
@media (max-width: 920px) {
  .lg-hero .container { grid-template-columns: 1fr; gap: 2rem; align-items: start; }
  /* form stays first in DOM and on top — no scroll to find it */
}

/* Form card — white, prominent, the protagonist */
.lg-form-card {
  background: #fff;
  border-radius: 16px;
  padding: clamp(1.75rem, 3vw, 2.25rem) clamp(1.75rem, 3vw, 2.5rem);
  box-shadow: 0 30px 60px -28px rgba(0,0,0,.35), 0 8px 20px -8px rgba(0,0,0,.12);
  position: relative;
}

.lg-form-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  background: var(--ink);
  color: var(--accent);
  font-family: "Outfit", sans-serif;
  font-size: 0.74rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 0.4rem 0.85rem;
  border-radius: 999px;
  margin-bottom: 1rem;
}
.lg-form-eyebrow .dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--accent);
  animation: lg-pulse 2s ease-in-out infinite;
}
@keyframes lg-pulse {
  0%,100% { opacity: 1; }
  50% { opacity: 0.4; }
}

.lg-form-card h2 {
  font-size: clamp(1.5rem, 2.4vw, 1.75rem);
  margin: 0 0 0.4rem;
  letter-spacing: -0.02em;
}
.lg-form-card .form-sub {
  color: var(--ink-soft);
  font-size: 0.93rem;
  margin: 0 0 1.25rem;
  line-height: 1.5;
}

.lg-form-card form { display: grid; gap: 0.85rem; }
.lg-form-card .field { display: block; }
.lg-form-card label.field-label {
  display: block;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  color: var(--ink-mute);
  margin-bottom: 0.35rem;
}
.lg-form-card label.field-label .opt {
  color: var(--ink-soft);
  font-weight: 400;
  text-transform: none;
  letter-spacing: 0;
  margin-left: 0.3rem;
}
.lg-form-card input[type="text"],
.lg-form-card input[type="email"],
.lg-form-card input[type="tel"] {
  width: 100%;
  padding: 0.85rem 1rem;
  background: #fafaf8;
  border: 1.5px solid #e6e6e3;
  border-radius: 8px;
  font: inherit;
  color: var(--ink);
  transition: border-color .15s var(--ease), background-color .15s var(--ease), box-shadow .15s var(--ease);
}
.lg-form-card input:hover { border-color: #c8c8c2; }
.lg-form-card input:focus {
  outline: none;
  border-color: var(--ink);
  background: #fff;
  box-shadow: 0 0 0 3px rgba(255,203,5,.45);
}

.lg-form-card .lg-consent {
  display: flex;
  align-items: flex-start;
  gap: 0.55rem;
  font-size: 0.82rem;
  color: var(--ink-mute);
  line-height: 1.45;
  margin-top: 0.25rem;
}
.lg-form-card .lg-consent input { margin-top: 0.15rem; flex-shrink: 0; }
.lg-form-card .lg-consent a { color: var(--ink); text-decoration: underline; }

.lg-submit {
  width: 100%;
  margin-top: 0.5rem;
  background: var(--ink);
  color: #fff;
  border: 0;
  font-family: "Outfit", sans-serif;
  font-weight: 700;
  font-size: 1.02rem;
  padding: 1.1rem 1.5rem;
  border-radius: 999px;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.55rem;
  transition: transform .15s var(--ease), background-color .2s var(--ease), box-shadow .2s var(--ease);
}
.lg-submit:hover {
  background: #1f1f1f;
  box-shadow: 0 12px 28px -10px rgba(0,0,0,.4);
}
.lg-submit:active { transform: translateY(1px); }
.lg-submit .arrow-icon { color: var(--accent); }

.lg-form-foot {
  text-align: center;
  font-size: 0.78rem;
  color: var(--ink-soft);
  margin: 0.5rem 0 0;
}

/* Pitch column — right side, supporting */
.lg-pitch {
  color: var(--ink);
  position: relative;
  padding-top: clamp(0.5rem, 2vw, 1.5rem);
  display: flex;
  flex-direction: column;
}
.lg-pitch .pitch-top { /* upper content block */ }
.lg-pitch .pitch-bottom {
  margin-top: auto;
  padding-top: 1.5rem;
}
@media (max-width: 920px) {
  .lg-pitch { padding-top: 0; }
  .lg-pitch .pitch-bottom { padding-top: 0.5rem; }
}
.lg-pitch .audience-tag {
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  font-family: "Outfit", sans-serif;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink);
  margin-bottom: 1.25rem;
  padding: 0.35rem 0;
  border-bottom: 2px solid var(--ink);
}
.lg-pitch h1 {
  font-size: clamp(2.2rem, 4.6vw, 3.5rem);
  line-height: 1.04;
  letter-spacing: -0.025em;
  margin: 0 0 1.5rem;
}
.lg-pitch h1 .hl {
  position: relative;
  white-space: nowrap;
  display: inline-block;
}
.lg-pitch h1 .hl::after {
  content: "";
  position: absolute;
  left: -2px; right: -2px;
  bottom: -10px;
  height: 14px;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 60 14' preserveAspectRatio='none' fill='none' stroke='%231a1a1a' stroke-width='2.2' stroke-linecap='round'><path d='M2 8 Q 10 2, 18 7 T 32 7 T 46 7 T 58 7'/></svg>");
  background-repeat: no-repeat;
  background-size: 100% 100%;
}
.lg-pitch .lg-sub {
  font-size: clamp(1.05rem, 1.6vw, 1.18rem);
  line-height: 1.55;
  color: var(--ink);
  max-width: 44ch;
  margin: 0 0 1.75rem;
}
.lg-pitch .lg-sub strong { font-weight: 700; }

.lg-pitch ul.lg-checks {
  list-style: none;
  padding: 0;
  margin: 0 0 1.75rem;
  display: grid;
  gap: 0.6rem;
}
.lg-pitch ul.lg-checks li {
  position: relative;
  padding-left: 2.1rem;
  font-size: 1rem;
  font-weight: 500;
  line-height: 1.45;
}
.lg-pitch ul.lg-checks li::before {
  content: "";
  position: absolute;
  left: 0; top: 1px;
  width: 22px; height: 22px;
  border-radius: 50%;
  background: var(--ink);
}
.lg-pitch ul.lg-checks li::after {
  content: "";
  position: absolute;
  left: 6px; top: 7px;
  width: 9px; height: 5px;
  border-left: 2.2px solid var(--accent);
  border-bottom: 2.2px solid var(--accent);
  transform: rotate(-45deg);
}

.lg-pitch .lg-trust-line {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  font-size: 0.88rem;
  font-weight: 500;
  color: var(--ink);
  background: rgba(0,0,0,0.06);
  padding: 0.5rem 0.95rem;
  border-radius: 999px;
}
.lg-pitch .lg-trust-line svg {
  width: 14px; height: 14px;
  fill: var(--ink);
}

/* Decorative hand-drawn arrow accent — points from pitch text down/left toward form on small mobile only */
.lg-decor {
  display: none;
}
@media (min-width: 921px) and (max-width: 1100px) {
  .lg-decor { display: none; }
}

/* TRUST STRIP — directly below fold, white, clean */
.lg-trust-strip {
  background: #fff;
  border-radius: 16px 16px 0 0;
  padding: clamp(2rem, 4vw, 3rem) clamp(1.75rem, 4vw, 3rem);
  margin-top: clamp(2rem, 5vw, 4rem);
  box-shadow: 0 -10px 40px -20px rgba(0,0,0,.15);
}
.lg-trust-strip .grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: center;
  max-width: 1200px;
  margin: 0 auto;
}
@media (max-width: 880px) {
  .lg-trust-strip .grid { grid-template-columns: 1fr; }
}
.lg-trust-strip .quote {
  font-family: "Outfit", sans-serif;
  font-size: clamp(1.1rem, 1.7vw, 1.35rem);
  line-height: 1.4;
  letter-spacing: -0.01em;
  color: var(--ink);
  position: relative;
  padding-left: 1.25rem;
}
.lg-trust-strip .quote::before {
  content: "";
  position: absolute;
  left: 0; top: 0; bottom: 0;
  width: 4px;
  background: var(--accent);
  border-radius: 2px;
}
.lg-trust-strip .quote cite {
  display: block;
  font-family: "DM Sans", sans-serif;
  font-style: normal;
  font-size: 0.85rem;
  color: var(--ink-soft);
  margin-top: 0.7rem;
  font-weight: 500;
}
/* White container for logos + trust pill — sits above the yellow brand panel */
.lg-pitch .lg-logos-mini {
  display: inline-flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.6rem 1rem;
  background: #fff;
  padding: 0.85rem 1.1rem;
  border-radius: 10px;
  box-shadow: 0 8px 22px -12px rgba(0,0,0,0.18);
}
.lg-pitch .lg-logos-mini img {
  height: 36px;
  width: auto;
  max-width: 180px;
  object-fit: contain;
  display: block;
}
/* Pill for the volume figure (e.g. "20+ UK CUs") */
.lg-pitch .lg-logos-mini span {
  font-family: "Outfit", sans-serif;
  font-weight: 600;
  font-size: 0.82rem;
  padding: 0.35rem 0.75rem;
  border: 1.5px solid var(--ink);
  border-radius: 999px;
  color: var(--ink);
  background: transparent;
}

/* Trust strip below fold (white background section) — keep dashed muted style */
.lg-trust-strip .lg-logos-mini {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
  background: transparent;
  padding: 0;
  box-shadow: none;
}
.lg-trust-strip .lg-logos-mini img {
  height: 36px;
  width: auto;
  max-width: 180px;
}
.lg-trust-strip .lg-logos-mini span {
  font-family: "Outfit", sans-serif;
  font-weight: 600;
  font-size: 0.85rem;
  padding: 0.4rem 0.85rem;
  border: 1.5px dashed var(--ink-soft);
  border-radius: 6px;
  color: var(--ink-mute);
  background: #fafaf8;
}
.lg-trust-label {
  font-size: 0.74rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin: 0 0 0.85rem;
}

/* WHAT HAPPENS NEXT — on white extension below trust strip */
.lg-next-steps {
  background: #fff;
  padding: clamp(2rem, 4vw, 3rem) clamp(1.75rem, 4vw, 3rem) clamp(2.5rem, 5vw, 4rem);
}
.lg-next-steps-inner {
  max-width: 1200px;
  margin: 0 auto;
  border-top: 1px solid var(--line);
  padding-top: clamp(2rem, 4vw, 3rem);
}
.lg-next-steps h2 {
  font-size: clamp(1.4rem, 2.2vw, 1.8rem);
  margin-bottom: 1.75rem;
}
.lg-next-steps-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.75rem;
}
@media (max-width: 760px) { .lg-next-steps-grid { grid-template-columns: 1fr; gap: 1.25rem; } }

.lg-next-step {
  display: flex;
  gap: 1rem;
  align-items: flex-start;
}
.lg-next-step .num {
  font-family: "Outfit", sans-serif;
  font-weight: 700;
  font-size: 1.4rem;
  letter-spacing: -0.02em;
  width: 44px; height: 44px;
  border-radius: 12px;
  background: var(--accent);
  color: var(--ink);
  display: grid;
  place-items: center;
  flex-shrink: 0;
  box-shadow: 0 6px 14px -6px rgba(255,203,5,.6);
}
.lg-next-step h3 { font-size: 1.05rem; margin-bottom: 0.3rem; }
.lg-next-step p { color: var(--ink-mute); font-size: 0.93rem; line-height: 1.5; margin: 0; }

/* Footer on yellow */
body.leadgen .site-footer {
  background: var(--ink);
  color: rgba(255,255,255,.7);
  border-top: none;
  margin-top: 0;
}
body.leadgen .site-footer a { color: rgba(255,255,255,.85); }
body.leadgen .site-footer a:hover { color: var(--accent); }

/* ============================================
   Slight colour bump on existing CU/SE pages (re-applied)
   ============================================ */
.case-meta .tag.tag-yellow { background: var(--accent); color: var(--ink); }
.magnet.magnet-warm { background: var(--accent); }
.magnet.magnet-warm h2,
.magnet.magnet-warm p { color: var(--ink); }
.magnet.magnet-warm .magnet-card { background: #fff; border-color: transparent; box-shadow: 0 20px 40px -20px rgba(0,0,0,.18); }
.magnet.magnet-warm .magnet-card::before { display: none; }

.services-grid .service h3::after {
  content: "";
  display: block;
  width: 32px;
  height: 3px;
  background: var(--accent);
  margin-top: 0.4rem;
  border-radius: 2px;
}